Business model generation yves pigneur pdf

Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field. The book aims at providing a reference guide of sustainable manufacturing for researchers, describing methodologies for development of sustainable manufacturing solutions.

The volume is structured in four chapters covering the following topics: sustainable manufacturing technology, sustainable product development, sustainable value creation networks and systematic change towards sustainable manufacturing.

The target audience comprises both researchers and practitioners in the field of sustainable manufacturing, but the book may also be beneficial for graduate students. Book Summary: A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need. These 55 models — from the Add-On model used by Ryanair to the Subscription model used by Spotify — provide the blueprints you need to revolutionise your business and drive powerful change.

Book Summary: How do people come up with truly original ideas? The answer is to think outside the box—way outside. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving.

Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas.

Book Summary: As the economic recovery in the United States moves slowly, regions like Asia, Africa, and South America are growing well - some explosively. Wouldn't you like to experience explosive business growth? The key is to gain access to areas of growth, and exporting is one strategy for U.

Exporting is not just for large firms anymore-today, entrepreneurs and small to medium-sized enterprises SMEs can easily reap the benefits of exporting. Take advantage of exporting opportunities with the simple strategy of using leverage points. The Leverage Point Strategy tm and 11 other leverage points in this book - like demand-driven exporting and language and culture - will help you explore new pathways for shaping an export strategy that can build cash flow and profits even during the worst of times.

Book Summary: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen.

The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" — David Aaker, renowned brand strategist and bestselling author.

Book Summary: With more than new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week.

This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. Design sprints enable you to: Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it.

Book Summary: A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content.

It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory.

All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market.

Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship.

The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators. Book Summary: The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.

This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include: Expanded coverage of the Lean Startup methodology Improved focus on the development and importance of teams A new section on the emergence of equity crowdfunding Further discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.

Book Summary: Think and act strategically every time In today's business environment, strategic planning stresses theimportance of making decisions that will ensure an organization'sability to successfully respond to changes in the environment andplan for sustainable viability. Providing practical, field-testedtechniques and a complete 6-phase plan, Strategic Planning KitFor Dummies shows you how to make strategy a habit for allorganizations, no matter the size, type, or resourceconstraints.

Strategic Planning Kit For Dummies is for companies ofall types and sizes looking to build and sustain a competitiveedge, set up an ongoing process for market assessment and trendanalysis, and develop a vision for future growth. This revisededition includes: new and updated content on planning for both theshort and the long-term; crucial information on successionplanning; help preparing for the unexpected using scenario planningand agile strategy; strategies for implementing change andintegrating strategic plans successfully by involving all staffmembers; and more.

The supplementary CD lays out a comprehensive, 6-phase,step-by-step program, complete with downloadable spreadsheets,charts, checklists, video links, and more Provides value for any business or entrepreneur looking toimprove efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's businessowners and upper-level management the tools and information theyneed to think and act strategically in order to more effectivelyweather current economic storms while planning for futuregrowth.

Book Summary: Strategic Management in the Arts looks at the unique characteristics of organisations in the arts and culture sector and shows readers how to tailor a strategic plan to help these diverse organizations meet their objectives. Varbanova reviews the existing theories and models of strategic management and then relates these specifically to cultural organisations. The book is structured to walk the reader through each element of the strategic plan systematically. With a fresh approach, key questions, examples, international cases to connect theory with practice and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.

Book Summary: This volume sets out the state-of-the-art in the discipline of journalism at a time in which the practice and profession of journalism is in serious flux. While journalism is still anchored to its history, change is infecting the field. The profession, and the scholars who study it, are reconceptualizing what journalism is in a time when journalists no longer monopolize the means for spreading the news.

Here, journalism is explored as a social practice, as an institution, and as memory. The roles, epistemologies, and ethics of the field are evolving. With this in mind, the volume revisits classic theories of journalism, such as gatekeeping and agenda-setting, but also opens up new avenues of theorizing by broadening the scope of inquiry into an expanded journalism ecology, which now includes citizen journalism, documentaries, and lifestyle journalism, and by tapping the insights of other disciplines, such as geography, economics, and psychology.

The volume is a go-to map of the field for students and scholars—highlighting emerging issues, enduring themes, revitalized theories, and fresh conceptualizations of journalism. Book Summary: Fundamentals of Entrepreneurial Finance provides a comprehensive introduction to entrepreneurial finance, showing how entrepreneurs and investors jointly turn ideas into valuable high-growth start-ups.

We also re-organize books for clarity, putting the most important principles first, so you can learn faster. Other summaries give you just a highlight of some of the ideas in a book. We find these too vague to be satisfying. At Shortform, we want to cover every point worth knowing in the book. Learn nuances, key examples, and critical details on how to apply the ideas. You want different levels of detail at different times. That's why every book is summarized in three lengths:.

Osterwalder and Pigneur suggest the following layout for Long Tail business models: Customer Groups: Focus on multiple niche customer groups as well as multiple niche suppliers—both groups are interdependent. Value Offer: Value comes from offering a wide range of niche products alongside a few mainstream products. Additional value comes from providing content production tools for users to co-create products.

Profit Sources: Profit sources will come from combined sales across the platform, as well as paid advertisements. Critical Actions: Develop, manage, and promote the platform to acquire niche content suppliers and customers. Network: Focus on developing partnerships with both professional and amateur niche content providers.

In addition, focus on partnerships that will make the platform more functional or attractive to both suppliers and customers. Book Publishing: From Mainstream to Long Tail The Long Tail formula seems to fly in the face of the common advice to focus on a single niche product or service in other words, to prioritize one thing and do that thing exceptionally well. Formula 3: Multi-Sided Platforms Multi-Sided Platforms provide an infrastructure to enable direct interaction between two or more different but interdependent groups of customers.

Osterwalder and Pigneur suggest the following layout for Multi-Sided Platform business models: Customer Groups: Focus on a minimum of two interdependent customer groups. The Negative Impact of Network Effects on Sellers As discussed, a multi-sided platform increases in value the more people use it. Formula 4: Free The Free business model pattern ensures that at least one customer group always receives value for free. Advertising Multi-Sided Platforms encourage advertisers to subsidize free users.

Osterwalder and Pigneur suggest the following priorities for Free business models subsidized by advertising revenues: Customer Groups: Focus on large customer groups to entice advertisers.

Profit Sources: Profit comes from advertisers using the platform. Osterwalder and Pigneur suggest the following layout for this type of business model: Customer Groups: Focus on creating a large group of free users.

Eventually, convert a portion of this group into paying users. Value Offer: Value comes from providing a free basic service to a large customer group, as well as offering a premium service to a smaller customer group.

Profit Sources: Profit will come from customers paying for premium services. Calculate the conversion rate from free users to premium users to determine profit.

Critical Actions: Develop, maintain, and promote the platform to ensure it meets the needs of both free and paying users. Network: Focus on developing partnerships that will make the platform more functional or attractive to both free and paying users. Osterwalder and Pigneur suggest the following layout for this type of business model: Customer Groups: Focus on large customer groups. Value Offer: Value comes from attracting customers with an inexpensive or free offer, which will lead to a necessary follow-up product or service.

Profit Sources: Profit will come from multiple purchases of the follow-up product or service. Network: Focus on developing partnerships that will make the production and delivery of follow-up products and services more efficient. Reversing the Model Business models focused on continuing purchases generally offer the premium product for example, coffee machine or printer at a low cost and its complementary product coffee capsules, printer ink at a high price. Formula 5: Open Businesses with Open business models create opportunities for innovation and efficiency by collaborating or co-creating with external partners.

Formula 6: Nonprofits and Beyond-Profits Although nonprofit and social causes organizations do not seek to make profits in the conventional sense, they still need to have a business model to plan how they will meet their objectives and cover their expenses.

Organizations That Balance Profit With Social and Environmental Impact When the organization has to generate its own revenue to fulfill its mission, Osterwalder and Pigneur suggest that it should balance its need to make profits with its need to make a positive social and environmental impact. Innovation and Strategy Techniques Osterwalder and Pigneur provide a number of techniques you can use to generate innovative ideas to adapt or create your own business models.

Want to learn the rest of Business Model Generation in 21 minutes? Interactive exercises: apply the book's ideas to your own life with our educators' guidance.

Instead of seeking a traditional publisher, they launched a subscription-based [online The 9 Elements of the Business Model Template Osterwalder and Pigneur encourage you to consider each of the nine elements as interdependent components that impact the effectiveness of the other elements. Part 1: Your Challenges in the business models of creative professional service firms. Recent studies have shown that professionals in the built environment need new or improved business strategies to survive in increasingly dynamic and competitive environments.

To gain insight into … Expand. View 2 excerpts, cites background. This paper describes business modeling—a simple, yet powerful, approach to model and evaluate different approaches to appealing business opportunities.

More specifically, the Business Model Mapping … Expand. Digital business models: definitions, drivers and new trends. Computer Science, Business. Inspiring disruptive change: A novel approach to modelling the value creation process. This methodology paper puts forth a novel process with which to portray the value network and enterprise asset creation.

Real cases which involved field research by the authors are used to present … Expand. Highly Influential. View 5 excerpts, references background and methods. View 12 excerpts, references background and methods. The business model ontology a proposition in a design science approach. It allows you to: identify who your customers are; what is your market; which companies can cooperate with your enterprise; total associated costs; from where his capital will come; and, above all, how to add value to your customers!

Wrote by Alexander Osterwalder and Yves Pigneur, the work has an incredible joint effort of co-authors, with employees from more than 45 different countries. The authors brought together and modeled the various ideas and concepts for creating this flexible and easy-to-understand guide to creating innovative business models!

This book has a lively and colorful format, full of figures, drawings, graphs and pictures that help you better understand its content full of deeply researched information, based on real experiences. Alexander Osterwalder is author, speaker and business model consultant. He is also the co-founder of Strategyzer, a service software platform specialized in the Canvas model.

Yves Pigneur is graduated in computer science and he is professor of information systems management at the University of Lausanne, Switzerland. He is considered a great mentor when it comes to business strategies.

In addition, the book can be enjoyed by readers, regardless of profession, who seek and want to better understand the key elements of business and market.

Do you have no time to read now? Then download the free PDF and read wherever and whenever you want:. According to the authors Alexander Osterwalder and Yves Pigneur, the new technologies and their fast implementation in organizations allow the emergence of the most diverse business models that are drastically changing the routine of industries and, consequently, of commerce.

A well-known example is Apple with iTunes. The company was able to revolutionize the music industry with its innovative app. According to the book: "Business Model Generation" , business models are a good way to create or improve the products or services of an enterprise, strategically defining the key elements involved in aggregating value for specific customer service.

The strategic planning of an innovative business model is a very complicated process and Alexander and Yves describe it as resemble structuring "chaos", requiring a good deal of creativity.

The Canvas business model is an excellent framework to aid brainstorming, instigating critical thinking, inventiveness, and the ingenuity of the employees involved, overcoming the previous difficulty. The Canvas template is a flexible and dynamic framework that presents itself as a great way to describe the nine essential components of a business model in graphic form. Unlike the linear model, the Canvas frame is usually made on a sheet of paper that is divided into nine subframes or blocks, each representing the components of the business model.

In this way, it is possible to identify in a quick and quite visual way the main points of an enterprise, the complex relation between them and, according to Alexander Osterwalder and Yves Pigneur, it is possible to raise the logics that the companies intend to use to make money.